Award Season

PeterMooreBlog — Wed, 29 Apr 2009 12:27:00 GMT

It's been quite a week for us around here. No sooner did I get back from a great trip to London, where we were honored with the Grand Prix at the MCV Awards, but then on Monday in New York I'm proud to say that we were awarded, along with our great partners at ESPN, a Sports Emmy for Outstanding Technical Achievement for the EA SPORTS Virtual Playbook.

Being recognized alongside the finest in sports broadcasting for this breakthrough innovation means a great deal to us, especially as it signals real success against our vision to take the EA SPORTS brand even deeper into the greater sports landscape.

In case you haven't yet had the opportunity to see the EA SPORTS Virtual Playbook on ESPN, the technology debuted last fall and delivers "augmented reality" that allows ESPN's NFL analysts to interact in the studio with the virtual players from our 3D game engines to provide insight, education and analysis to fans about key football plays and techniques. We've really only just begun to scratch the surface on the power of this technology, and I'm excited to see where we go in more sports in the coming months and years.

To learn more about the EA SPORTS Virtual Playbook, be sure to check out this Q&A with Jason Parker, our very talented engineer who deserves huge kudos for his vision on this project from day 1. And of course, I'll welcome you to take a look at the great experience I had when our partners at ESPN welcomed me into the studio several weeks ago to take a spin "inside" the EA SPORTS Virtual Playbook for myself.

(Please visit the site to view this media)

It would also be remiss of me not to comment on the fabulous run the Red Sox are currently on. Winning 11 of 12 has certainly made up for a slow start to the season. Ellsbury stealing home on the Yankees and a rather befuddled Pettitte and Posada on Sunday night is the highlight of the season so far...

Peter Moore Blog : Emmy

Award Season