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Connect, Share, and Compete

I hope everyone enjoyed following all the news of E3 this week.  I’m just trying to catch my breath (and looking forward to catching up on my sleep) from what I think was a great week in Los Angeles, but in the meantime I wanted to quickly touch on one of our many announcements last week – the re-launch of EASPORTS.com.  We’ve been talking a lot over the past few months about the potential of online, whether to allow EA SPORTS fans to enjoy fresh, new content, go head to head in competitive matches or even just get in touch with us to voice their opinions or problems. I’m proud to say that our announcement at E3 is an important next step in harnessing all the potential of our connected experiences. If you missed the EA press conference where these and a  number of other announcements (MMA, for example) were made, you can view the archived video here.

The new website is in Beta , as was our EA SPORTS World community site before it.  Why? Simply put, we wanted to share it with you before it was 100% complete – and so you can get a taste for the things to come and keep coming back to find out more. I’m not going to spoil any surprises, but I do want to reflect on those all important three words above – Connect, Share and Compete.

Since last June, we’ve seen close to 600 million online game sessions of EA SPORTS games played. That’s a lot of virtual blood, sweat and tears. Our plan is to ensure you can savour those victories and plan to avenge those defeats even when the console is turned off. Through the web site, you can stay connected during your lunch break or a business trip.

As part of the relaunch, you’ll have noticed even more blogs go live, so you can connect with the Producers direct – or maybe you’ve joined the Twitterati and are discussing your games with the Community Managers (the Essentials Carousel on the Beta has a listing in the Community section for this team). Perhaps you’ve posted on our new look forums.

I have said before how much I enjoy the robust discussion on this blog, but equally I’ve often referred to the plans afoot to ensure that when you do share your concerns and comments with us, that they get a response. I do read every post, but I’ve also empowered many people across the company, who have both the time and the details at their fingertips to provide answers to or join the debate with you.

Like any website, the new look site is evolving. I’d like to personally invite you to be a part of it’s future – connect, compete with our games and share your thoughts.

Football Covers Revealed Next Week

Before we get out of here for the weekend, I wanted to quickly remind you of next week’s big week for our football cover announcements.  I know many of you have been enjoying reading all the latest news about both Madden NFL and NCAA Football on our Inside EA SPORTS blog, and next week we unveil the cover art for both products throughout the week. 

On NCAA Football, I know many of you saw that on Wednesday we announced Erin Andrews will be a sideline reporter in NCAA Football 10.  Erin is also featured in a new mode that we will announce at a later date.  I know she’s already made her predictions on who will be on three of the four NCAA Football 10 covers, but what do you think?  She’s a Gator, so obviously she picked Percy Harvin, as well as Michael Crabtree and Matthew Stafford.  Let us know what you think and be sure to check out ESPN’s College Football Live next week.  From Monday through Thursday, one cover will be announced each day on ESPN.

Of course Friday marks the announcement of the Madden NFL 10 cover.  The countdown began a few weeks ago, and we’ll make things official on Friday. 

I’ll enjoy reading your comments about selections as the week goes on, or feel free to jump into the debate now.

I’ll be in the UK next week for the first look at FIFA 10 for the European media. I’ll be sure to post back what the reactions are to this early unveil of our “other” football franchise.