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Connect, Share, and Compete

I hope everyone enjoyed following all the news of E3 this week.  I’m just trying to catch my breath (and looking forward to catching up on my sleep) from what I think was a great week in Los Angeles, but in the meantime I wanted to quickly touch on one of our many announcements last week – the re-launch of EASPORTS.com.  We’ve been talking a lot over the past few months about the potential of online, whether to allow EA SPORTS fans to enjoy fresh, new content, go head to head in competitive matches or even just get in touch with us to voice their opinions or problems. I’m proud to say that our announcement at E3 is an important next step in harnessing all the potential of our connected experiences. If you missed the EA press conference where these and a  number of other announcements (MMA, for example) were made, you can view the archived video here.

The new website is in Beta , as was our EA SPORTS World community site before it.  Why? Simply put, we wanted to share it with you before it was 100% complete – and so you can get a taste for the things to come and keep coming back to find out more. I’m not going to spoil any surprises, but I do want to reflect on those all important three words above – Connect, Share and Compete.

Since last June, we’ve seen close to 600 million online game sessions of EA SPORTS games played. That’s a lot of virtual blood, sweat and tears. Our plan is to ensure you can savour those victories and plan to avenge those defeats even when the console is turned off. Through the web site, you can stay connected during your lunch break or a business trip.

As part of the relaunch, you’ll have noticed even more blogs go live, so you can connect with the Producers direct – or maybe you’ve joined the Twitterati and are discussing your games with the Community Managers (the Essentials Carousel on the Beta has a listing in the Community section for this team). Perhaps you’ve posted on our new look forums.

I have said before how much I enjoy the robust discussion on this blog, but equally I’ve often referred to the plans afoot to ensure that when you do share your concerns and comments with us, that they get a response. I do read every post, but I’ve also empowered many people across the company, who have both the time and the details at their fingertips to provide answers to or join the debate with you.

Like any website, the new look site is evolving. I’d like to personally invite you to be a part of it’s future – connect, compete with our games and share your thoughts.