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In this blog you'll see what Peter thinks about sports, sports video games, and the industry in general. We hope this gives you an inside look at EA SPORTS, so please enjoy!

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February 20th

Posted Mar 14 2008, 08:11 PM En route to Orlando from Vancouver, where I have spent the past couple of days meeting with development staff and reviewing our plans for the upcoming year. Our core franchises out of this studio, FIFA, NBA, and NHL, are all looking very good and the teams are crunching as they all get ready for alpha milestones. Picture attached of the studio, EAC, in the Vancouver suburb of Burnaby – wonderful campus. We are also developing FaceBreaker there, which will be a departure from our usual fully-licensed sports games. I’m sure all of you have read about the game and seen the various screenshots that the team has published. It’s a ton of fun, and will help us enormously broaden our reach with the more casual sports fan.

I want to take a moment to address how I am utilizing the feedback that I am delighted to see accumulating on the various threads. First of all, I want to thank all of you who are taking the time to post your thoughts and provide the thoughtful input about the various franchises. While it pains me to read some of the issues that we clearly need to do a better job resolving, I am encouraged to read how passionate you are about these titles, and how much you want us to improve in certain areas. I am condensing and prioritizing the issues and addressing them with the executive producers. Now let me be clear – just because you badly want something integrated into the game doesn’t mean that we can, or even agree with. Our teams do a tremendous amount of research for every product we create and start laying down their new feature roadmaps in advance of production work beginning. Having said that, many of you have provided great ideas that we may already be implementing or that we will see if we can add before we lock down features. No guarantees on anything, but please know that I am reading every post, and pulling out some of the innovative ideas that you are proposing.

As we get further into the development cycle, and the teams feel more comfortable talking about new innovations, I will report back to you on what we have included based on your feedback. Consider yourselves honorary members of the extended development teams…

Feeling better about my Mighty Reds again today. Magnificent victory over the powerful Inter Milan club yesterday, which I watched over the lunch period up in Vancouver. We were fortunate that Materazzi got shown a second yellow, which put them on the back foot for the rest of the game, but I thought we fully deserved the margin of victory and it sets us up well for the second leg in the cauldron that is the San Siro on March 11th