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Madden Launch Is Here

Posted Aug 13 2009, 01:30 PM

As excited as we all are about the launch of Madden at midnight tonight, I'm actually thousands of miles away in the UK, where I gave a keynote this morning at the Edinburgh Interactive Festival.  My speech focused on the evolution of EA SPORTS over the past two years, while I also participated in an entertaining Oxford-style debate in the afternoon about the power of blockbuster games in our industry. With Madden in stores Friday and FIFA not far behind in October, you can guess which side I was on.  

As for Edinburgh, this is my first time in this beautiful city, and in addition to the Interactive Festival, there are a myriad of other celebratory events taking place during the month of August. Most prominent is the Military Tattoo, which takes place in the evenings against the backdrop of the 14th century castle which still dominates the city skyline today. I was fortunate to be able attend the event on Tuesday evening, and what a spectacle it was...  



Next week, I'll be at GamesCom in Cologne, where we'll be showing a number of our upcoming fall titles, including NBA LIVE 10, Tiger Woods PGA Tour Online and NHL 10. FIFA is obviously our headliner for the show, and we'll have a number of announcements about both FIFA as well as EA SPORTS Active next week.

Even from across the pond, I've enjoyed following all the anticipation for our 21st Madden launch.  I'll be in bed and won't be able to watch tonight's preseason game with the Steelers and Cardinals, but I've read plenty of commentary the past few days on the product.  I loved GameDaily's, "If you're a football fan and you don't have this game, well, guess what? You're not a football fan.", and I'd encourage you to let me know what you think.

Of course, the conversations will be happening across various pages on the new easports.com, where you can talk to development team members and ask questions as you play, get tips and tricks from the dev team, check the online play and online franchise FAQ and even post your favorite highlights.  Enjoy the game...

Cheers,

Peter