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The New and Improved E3

I'm back from a great week at E3 in Los Angeles and pleased to see the feedback we got on our product lineup at the show. As you might have seen this week, Madden NFL 10 won The Technical Achievement - Software Award from G4 and Sports Game of the Show 1Up. Fight Night Round 4 also received Best Sports Game of the Show from G4.

We went from workouts to tap-outs last Monday at EA's press conference - with news about EA SPORTS Active, a great live demo of Fight Night Round 4, and of course the announcement of EA SPORTS MMA in development at Tiburon. With top fighters and fighting styles from around the world, and our typical authenticity to the real sport, I'm telling you this will be the most intense MMA game to date.

It was also quite a thrill to spend time with Pete Sampras as part of our Grand Slam Tennis demo.  Pete was a blast onstage, and even more fun down in the Green Room, where he and Alison Sweeney battled it out on Grand Slam Tennis for a good hour before the show started. Once Pistol Pete got the hang of the Wii Motion Plus controls, that serve and volley game kicked in for him just like the old days...

When you add in our announcements of TeamBuilder in NCAA Football (which has now spawned more than 55,000 created teams since last Monday) and Online Franchise in Madden, I think you got a good sense why I'm so excited about this year's new games and think fans will share my optimism when they get their hands on our new titles over the coming months.  And of course we're off to a great start with the recent launch of EA SPORTS Active and this week's Grand Slam Tennis and Tiger Woods PGA TOUR launches. 2009 is shaping up to be a great year for EA SPORTS, driven in no small part by the feedback we receive from you our core customers.

Finally, I was glad to be a part of the "new and improved E3", a show that felt like it had the excitement of years past and provided a perfect platform for showcasing the great work of this industry without the unmanageable crowds and booths that had begun to overrun the show and left us with the underwhelming E3s of the past two years.  Both Sony and Microsoft shared exciting news about their respective motion control technologies, something that we at EA SPORTS believe can be a major driving force towards mass market adoption.


Cheers,

Peter

Wii MotionPlus News

I'm sure many of you read the news last week about Nintendo's Wii MotionPlus accessory hitting retail on June 8.  This is obviously great news for gamers and an announcement that means a lot for us here at EA SPORTS, given the launches of Tiger Woods PGA TOUR and Grand Slam Tennis a week later.  

The early reaction from folks who have had a chance to play builds of both games using the WMP has been tremendous, and we think the accessory is going to enhance the authentic sports motion that we can bring to the platform for sports like golf and tennis.  With our lineup this year, I think we're in the position to redefine the sports experience on the Wii.

The bigger news for us, which we've just announced today, is our exclusive, limited-time offer for bundles for Tiger Woods PGA TOUR 10 and Grand Slam Tennis.  In North America and in Europe, we'll have the Wii MotionPlus bundled with Tiger Woods PGA TOUR.  And in Europe only, we'll have Grand Slam Tennis bundled with the Wii MotionPlus.  Both are exclusive offers and both allow gamers to get the Wii MotionPlus for just an additional $10.  We're excited about the great value and the partnership with Nintendo on this and think it's a big win for gamers.  Hope you'll agree.

On a broader sports note, I am relieved to see Red Sox bats finally wake up, and even more excited to see the Yanks give up 22 runs in their new monolith versus the "mighty" Indians...