About Peter Moore
Peter
Moore was appointed President of EA SPORTS in September 2007, taking over
strategic leadership of one of the most recognized brands in sports and
entertainment. In his role as EA SPORTS President, Mr. Moore is responsible for
product development, global product management, marketing, and planning for all
packaged goods and online offerings for such blockbuster videogame franchises
as Madden NFL, FIFA Soccer, NBA LIVE, Tiger Woods PGA TOUR®, NASCAR® and
more.
Peter’s
global operation of EA SPORTS is anchored by studios in Vancouver, B.C. (EA
Canada) and in Orlando, Fla. (EA Tiburon) with more than a dozen videogame
franchises in development. The EA SPORTS brand also extends to include a
rich portfolio of sponsorship and marketing properties, including the EA SPORTS
Challenge Series competitive gaming circuit; the EA SPORTS High School
All-American program for football, basketball, soccer, golf, softball and
baseball; the EA SPORTS Maui Invitational men’s college basketball tournament,
NBA Europe Live presented by EA SPORTS and more.
Peter,
named one of the top 50 executive in sports in the fall of 2007 by Sports
Business Journal, has more than 25 years of leadership experience in
entertainment and consumer products, including senior executive roles with
Microsoft, SEGA of America, Reebok and Patrick USA prior to joining EA.
Visitors
to this blog will quickly see that Peter is a passionate fan of the Liverpool
Football Club, Boston Red Sox, New England Patriots, and California Golden
Bears. He and his family reside in the Bay Area.