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Off to MI6

Been a few days since my last post.  It's a busy time for sports and marketing conferences. After presenting at the World Congress of Sports in Miami last week, I am closer to home in San Francisco this Wednesday at MI6, the annual video game marketing summit, which over the past four years has emerged as the pre-eminent marketing conference for the industry. I'll be speaking on some of the opportunities and challenges we face at EA SPORTS in this new era of interactive entertainment, including a demo of EA SPORTS Active for the crowd.  If you're going to be in attendance, please stop by and say hello.

Let me also try to address the ongoing cricket "issue" once again. Despite whatever you may have read online, we have absolutely nothing to announce about a cricket game. As per my previous posts on this issue, if and when we have an announcement to make about a title, we will do so in a timely and structured manner. But in this case, no amount of persistent pushing can create a game that does not exist...sorry.

Could the Premier League games over the weekend involving Liverpool and Manchester United ended anymore dramatically? On Saturday, after rattling the Fulham woodwork four times in the first half alone, it took a last gasp Yossi Benayoun winner to allow my Mighty Reds to go top. Short lived, however, with the Mancs scoring two late goals against Aston Villa, courtesy of Ronaldo and 17-year Italian debutant Marcheda, the latter deep into injury time.  I think that was our best, last chance to make up ground on them, unfortunately.  And having just watched United huff and puff yet again against Porto, they just look like a team running out of steam as the demands of competing for 5 trophies are clearly taking their toll. Couldn't happen to a better team :)!