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FIFA and Active More Workouts Make News at GamesCom

After a busy week in the UK, culminating in the Edinburgh Interactive Festival, I returned home to San Francisco for the weekend to support our latest announcement regarding EA SPORTS MMA. And what a blockbuster announcement it was, welcoming 5-time World Champion Randy Couture to the growing roster of fighters that will be featured in the game, which will ship in 2010. Hot on the heels of our recent announcement of Fedor Emelianenko,

Randy's addition to the team gives us two of the greatest fighters in the sport today, and a solid platform upon which we will continue to attract more of MMA's best talent, thus furthering our goal of growing the sport through marketing investment and the creation of a world-class game experience.

That evening I was thrilled to be able to attend the Strikeforce event at the HP Pavilion in San Jose, of which we were a co-sponsor and had three fighters on the card wearing EA SPORTS branding on their shorts. There were particularly impressive outings from Gegard Mousasi and Gilbert Melendez, but of course the main event was the bout between Gina Carano and Cris "Cyborg" Santos. Much to the disappointment of a passionate crowd, the fight didn't get out of the first round, as Cyborg overpowered Gina from the opening bell...

I am now back in Europe, having just finished my section of the EA press conference here at GamesCom in Cologne. Dave Rutter, producer on FIFA 10, showed the latest developments on the title as we ready for the October launch. Just to make sure I wasn't suffering from any lingering effects of jet lag, Olympic Gold Medalist and 4-time World Champion Figure Skater Katarina Witt put me through my paces on EA SPORTS Active More Workouts, the latest iteration of our top-selling interactive fitness product for the Wii...

 

Finally, it was a disappointing weekend for me sports-wise, with Liverpool getting off to a dismal start to the new EPL season with a loss to Tottenham Hotspur with a lackluster display that only served to underline how weak our squad now is with the loss of Xabi Alonso. To add to the misery, the Red Sox slipped out of the lead in the AL Wild Card race with a series loss to the Texas Rangers, looking almost disinterested in the process...

Will post latest updates from Cologne as the week develops.