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Welcome to Peter Moore's Official Blog

In this blog you'll see what Peter thinks about sports, sports video games, and the industry in general. We hope this gives you an inside look at EA SPORTS, so please enjoy!

Peter Moore About Peter

Addressing the Core Issues

On a Saturday night red eye to London when I started writing this, connecting to Vienna for meetings with our partners at UEFA and FIFA (and maybe the Euro final between Spain and Germany…). I’ve been reading the constant flow of comments regarding our position this year on sports games on the PC, and at the risk of once again opening the floodgates of people comparing me to the devil incarnate, I will try to address what I see as the core issues that continue to be up for (very spirited) debate.

- The PC as a platform for authentic, fully-licensed, simulation sports games has declined radically in the past three years as the next generation consoles, with their high definition graphics and 5.1 sound capabilities have attracted millions of consumers to eschew the “lean in” PC sports gaming experience for the “lean back” full room console experience.

- The business model for PC games is evolving from packaged goods to a download model. The on-line experience is paramount, and hundreds of companies in this space are experimenting with direct-to-consumer revenue models, incorporating premium downloadable content, sponsored downloads, micro-transactions, subscriptions and massive tournament play.

- Piracy is an issue. Sorry, I know many of you disagree with me on this, but the numbers don’t lie. Companies spend millions developing content, and deserve to see a return on investment for their risk. The employees developing the game design, writing code and creating art deserve to get paid for their work. Period.

- Businesses have to make hard trade offs for where to invest for the best return, thus creating capital to make even more games. They have to take expensive risks in our hits and misses industry with new intellectual property to keep the games available to gamers fresh, innovative and pushing the technical boundaries of the hardware platforms. I know this concept touches a nerve with some of you, but our industry is founded on publishers that have driven for financially-successful games and then re-invested the proceeds in development of even more content for gamers to enjoy. It’s a simple financial premise, and an obligation for publically-traded companies who answer to their shareholders. We are not making games in garages or bedrooms any more.

- In order to make fundamental shifts in an ecosystem, you  sometimes have to hit the reset button. That’s what we have done this year at EA SPORTS as regards some of our franchises on the PC. That does not mean that we aren’t coming back next year with new, innovative, maybe even less-expensive ways to play all of our franchises on the PC, but for right now we are assessing all of the options open to us to shift the current paradigm for our games on this platform.

Writing in the middle of the night when you are a little tired is always a dangerous thing, but what you have is my honest, personal, unvarnished opinion. I am sorry that our decisions on this issue have caused some of you so much apparent heartache, but at least you maybe have a little more insight into our thinking here…

So lock and load and have at it…

Cheers,

Peter


Comments

James Anderson said:

June 30, 2008 7:57 PM

I agree piracy is a problem but you can't only blame that EA sports never take full advantage of the PC's hardware which is why I never bought fifa 08 or madden 08 on the PC it was still on the Current Gen Gameplay and graphics engine that is ridiculous considering I now have 2 AMD 4870's and all I get is some game worthy for an internal graphics card that is a joke!

if you want people to buy your games design them to their maximum potential ''Crysis anyone''

EA claim to have sold over a million on that game alone I could see double or even triple that figure for the sports titles if that actually put the same effort they do for the PS3 and 360 versions so many times people I knew would have bought both games on the PC Only to find out it was not the same graphics/gameplay engine that was found on its console cousin!

Common Sense said:

June 30, 2008 8:09 PM

Peter-

You are a great leader of a great company. For those of us who truly understand the industry and its ebs and flows, we see EA in a great position who is finally hitting stride in the next-gen era. The previews for your 09 titles look amazing and we, the millions and millions of loyal EA fans, look forward to these great titles this summer and fall.

Thanks again Peter! Keep up the great work and for this blog that lets us into your world.

-C.S.

Heywood Jablowme said:

June 30, 2008 9:50 PM

I actually agree with Peter. PC's are becoming obsolete for gaming, and here's why. Not everyone has top end gaming PC's, and the cost of constantly upgrading a PC's hardware to play the newest games is more expensive. Instead I can buy a $300-$400 console which I can hook up to my HDTV and play games on that instead.

And developing games for PC's, which have 1000's of hardware configurations has got to be taxing. Not to mention you have to develop them not for the highest end PC, but rather what's considered the average PC in order to make your game playable by the highest amount of people. It's just simply not worth it.

PC gamers....it's time you quit complaining and realize you are a dying breed that companies can no longer cater to because there are so few of you in relation to consoles. Give in and buy the console of your choice.

fk915 said:

June 30, 2008 10:06 PM

Now this should end the debate about PC games. People accept it, EA has decided not to release PC version of certain sports titles this year. That make sense. I fully agree with Peter. When all of us have at lease one console in our homes or at least we can buy one (Xbox is gonna be 299$) then what is the big fuss about playing Madden on PC?? people stop whinning and go back to your world of warcraft.

Hay peter you forgot to mention what your plans for EA Rugby and EA Cricket??? still waiting for the update. Thanks

Heywood Jablome (again) said:

June 30, 2008 10:30 PM

Cricket!!! As an American, I've recently (last couple years) discovered this game. Don't forget your NTSC users if you guys do a cricket game! I want to school some Brits online.....

Former EA Supporter. said:

July 1, 2008 6:05 AM

Peter,

Thank you for your honesty. Very well said. I would like to comment on one item you mentioned:

- The PC as a platform for authentic, fully-licensed, simulation sports games has declined radically in the past three years as the next generation consoles, with their high definition graphics and 5.1 sound capabilities have attracted millions of consumers to eschew the “lean in” PC sports gaming experience for the “lean back” full room console experience.

While the console has attracted many consumers, the pc is also capeable of High def graphics and 5.1 sound capabilities. There are those of us (myself included) that do not own consoles or plan to. It is these customers who were most affected by the dropping of the pc titiles and why we post to vent our disappointment. I hope you can understand in some way how we feel when we feel like we've been tossed aside.

I'm going to continue to enjoy my Madden 08 pc and hope that others will be able to continue to enjoy their games as well.

Thanks for the continued updates and better communication.

Pfellah said:

July 1, 2008 7:41 AM

I don't think it's a question of insight, I think there's a frustration that EA won't own their role in alienating the PC base with their decisions -- many of which I realize pre-date your arrival at the company. It's frustrating to be served a turd sandwich year after year and then be told that turd sandwiches are a marketing challenge because people keep stealing the bread.

kbracer2002 said:

July 1, 2008 9:02 AM

Crappy, rehashed, buggy product + exclusive license = radical decline in PC simulation sports games.  Open the PC sports license up for competitors and see what a quality product looks like, and sells like.  EA would rather stifle the competition, at the expense of the customers.

Timothy Daley said:

July 1, 2008 9:50 AM

Honest and Brilliant testimony Peter.  Being both a high end PC owner and PS3 owner I have always hated the notion of sports games on a PC.  To me, sports games are meant to be played on a big comfy sofa with the stereo blaring and that means "CONSOLES".

Gone are the days of PC dominance.  The PC is no longer the pinnacle of graphical excellence and therefore gaming excellence.  Gone are the days of stripped down PC ports to the consoles. Consoles have finally equaled there PC brother in terms of game quality and performance.

The pitfalls are obvious when it comes to the PC format.  There are just too many variables when it comes to hardware and when making a game like madden you know the requirements of a PC would be steep if you wanted the console quality next gen experience on the PC.  Quite frankly, I don't believe that the numbers of high end users warrant the effort on EA's part.

Next gen consoles unify the gamer with a singular platform where everyone has the same equipment, therefore it is much easier to design and program for, besides why does anyone want PC sports anyway.  They at best have been the equivalent of PS2 / xbox quality and not the next gen quality we console players enjoy today.

IMHO EA should dump the whole sports on PC and focus those resources to making next gen console EA sports games the best possible.  Leave the PC to the Command and Conquers and World of Warcraft type games.

Mags said:

July 1, 2008 10:05 AM

"why does anyone want PC sports anyway. "

Customizability. Applications. Editors. Online Franchises. The PC community has done so much to extend the life of Madden (Football-Freaks.com), NBA Live (several), MVP Baseball (mvpmods.com), NHL (several)...

I've been running a true, 32 team online franchise for over 20 seasons spanning several version of Madden on the PC. Console guys are clamoring b/c they have a lobotomized 12 team version for NCAA only... Community sites have done wonders expanding graphics, fixing errors, keeping rosters updated, etc... at a faster pace than EA could ever hope to due to EA's need to have QC cycles, controlled releases, and agreements with MS/Sony.

This has all been hashed out over and over. It seems like every time Mr. Moore puts up a blog, the responses are 75%+ regarding the PC, regardless of the topic.

I hope EA reevaluates support the PC as they claim. If not, I hope they could deliver a console gaming platform equivalent to what we have had on the PC for nearly a decade now. To this point, they haven't.

Akash S. said:

July 1, 2008 11:09 AM

To sum: There isn't much money to be made in the PC market on many of the traditional gaming genres. Piracy has become easier and in many ways better than owning a retail copy (no cd/dvd required in-tray, getting the game earlier than the street date, etc.).

So how to monetize this user base, which eclipses the console base in terms of both size and appetite for content. It'll be interesting to see what models pop up and suceed. Clearly, Blizzard has a few ideas and there are the new instant-on websites that allow you to play AAA titles through your browser window.

PC gaming certainly isn' t dead, just evolving....and for the better, I think.

Former EA Supporter said:

July 1, 2008 12:00 PM

"why does anyone want PC sports anyway. "

Timothy, Just as you enjoy playing games on your console I enjoy playing Madden on my pc. Since my pc is my investment and I use it for other things besides games, I like to have the ability to play Madden every so often.

That's all. Just to be able to enjoy my game. Which is what I'm doing with Madden 08. Could it be better? Yes. Are there things I would like to see changed/improved? Yes. But since my gameplay is not affected I can live with it. If Peter and EA decide to introduce a new Madden for pc? Great! I'll get it. But if 08 is what I'm left with then I have no problem with that.

Mags: I agree, the customization and modding that can be done can really extend the life of a game and produce some truly amazing results.

Peter moore couldn't run a lemonade stand said:

July 1, 2008 1:49 PM

This is exactly why ea is such a crappy company. Instead of trying to find out why their ports are not selling well they abandon the pc market. This will bite them in the ass. None of the games they release will have the reach that they previously did. People will not get as hyped up for a console only game. Madden is not GTA III or Halo. It does not have a fan base that will buy a console to play madden. Most pc gamers(while considerably fewer then years past) will abandon the madden franchise altogether.

Sami said:

July 1, 2008 4:06 PM

Many interesting points. Personally, "That does not mean that we aren’t coming back next year with new, innovative, maybe even less-expensive ways to play all of our franchises on the PC" is most interesting, because it makes me think of something like Wii Sports. Motion controls are not everything, presentation is also key.

Timothy Daley said:

July 1, 2008 5:40 PM

Former EA Supporter said:

July 1, 2008 12:00 PM

"why does anyone want PC sports anyway. "

Timothy, Just as you enjoy playing games on your console I enjoy playing Madden on my pc. Since my pc is my investment and I use it for other things besides games, I like to have the ability to play Madden every so often.

Of course you like playing your Madden on the PC but you are a minority and that is why PC sports gaming is dead.  Do you honestly think thats not true?  If it weren't true then you would have 2k sports, and Midway, and Konami all jumping to develop games for the PC but the truth is that PC sports gaming is dead.

You should be thankful that EA has supported the PC for as long as they have.  I think Peter Moore is far more qualified to assess the state of the industry then us mere gamers.  No one is asking you to like the decision but the decision makes alot of sense to those who aren't so close to the situation at hand.

Anyway, alot of your reasoning for liking the PC as a format is rapidly being assimilated by consoles.  You have to bear in mind that online and consoles is just in its infancy and there are many milestones that are yet to be met.  

PC's will always be viable and they certainly have there niche genres......MMORPG's, FPS, RTS.

Sports just isn't it.  If you are a true hard core gamer then you should already own a next gen console.  Otherwise your just a stubborn old dinosaur that refuses to acknowledge the times.

Its time to get with the times PC owners.  You need to be flexible and diverse.

Paul said:

July 1, 2008 5:41 PM

Thanks for giving us a detailed answer, Peter. What I hope EA learns from this is that PC gamers are interested in innovation and experience. You just can't get away with selling us the same game with the same unfixed bugs year after year. The rosters were sloppy and the updates were laughable. You guys didn't even bother to get the team uniforms right while we asked them to be fixed every year. Color issues literally take minutes to fix.

We also want to be treated fairly. So many times we got the shaft while the console versions got the extra features.

I hope EA Sports realizes and acknowledges its part in driving away PC gamers because this is not one sided.

Good luck with your sales of NHL 02 er 09.

Timothy Daley said:

July 1, 2008 5:52 PM

A common theme held by most PC sports gamers is the phrase "Extending the life of the Game".

That is a very interesting statement about a genre that is designed to renew itself each year.  The object is to get you to buy the game each year, not to extend the life of the previous years game.

This is the mind set of the PC gamer.  Why buy a new madden when i still have life left in madden 05.  Hell, people are still playing MVP baseball 05 on the PC.  This in no way benefits EA and it makes sense that they would dump the sports line.

Sports games arent like MMO's or FPS's where you expect the life expectancy of the game to be around 4yrs or more with frequent updates and such.  This is sports gaming where the object is to get you to buy the same exact game every year.

I really don't understand why people want to play EA sports PC games anyway.  They are not next gen by any stretch of the imagination and are essentially a PS2/xbox game.  With EA trying to raise the bar for sports gaming why should they want to waste time toiling in yesteryear.

Its time to move forward.  EA has still yet to realize the full potential of the PS3 and thus EA sports games are being held back by the confines of the 360.   I reckon that this will change very soon as EA becomes more familiar with the PS3.  The first sign is already evident with the announcement that FIFA 09 will have an exclusive game mode for the PS3 only.  I know, its FIFA, but its a start.  Once EA taps into the depths of Bluray Ps3 will be a beast.  Til then we have to run on the 360's restrictor plates> ( sorry for the Nascar ref.)

AVG JOE said:

July 1, 2008 5:54 PM

Im gonna make this short and sweet. As a business owner I play madden pc with a xbox 360 controller on my hdtv. This is the new way of pc gaming you just need to market it. But anyways, PORT PORT PORT PORT MADDEN 2009 who cares about the others. Im American and i love football and the pittsburgh steelers. Please let me play madden 09 and trash my 2008 copy. I want the good stuff. PORT PORT PORT Madden 2009

BobCat said:

July 1, 2008 6:09 PM

How can you expect it to not to face serious business challenges with 6 year old ps2 graphics. No one cares about tiger woods,nhl or fifa in america just Madden. Why do you have to wreck the hard working americans dream of playing madden 2008 on their hdtv via the pc.

Cpu geek said:

July 1, 2008 6:13 PM

I only play madden on pc because a cheap computer at walmart would cost me $500 and a console another $300 So im looking at $800 i can buy a 9600 gt 512 mb and 4 gigs of ram in a pc for that price and a quad core to boot. Computers are a all in one and the prices on video cards are great right now 9800gtx $210.

joe Jack log company said:

July 1, 2008 6:15 PM

JoeJack here dad dont know im on the computer but please port madden 2009 to pc.

Mags said:

July 1, 2008 8:23 PM

Tim Daley,

You have a very shallow view on things.  "The object is to get you to buy the game each year, not to extend the life of the previous years game."

We have bought the game... for the most part the same game in fact, for several years. PC Gamers extend the life of the game b/c the game has been taken away (in the case of MVP). We tend to play year round whereas the console guys die off when the NFL season is over. Either way, EA makes it's sale, but with our communtiy, they could be making those year round subscription costs. The initial sale only lasts so long, it's how you capture money afterward during your next development cycle. Look at Warcraft, that generates over $100 mil a month. That's a blockbuster movie haul, each month. You don't think EA would like a slice of that?

You really don't have any idea what the 'mindset of a PC gamer' is. The user community makes the product better. We can react faster to chance and put out updates quicker because we aren't tied down by production cycles, QA/Testing, and validation with MS/Sony. You think just because we can mod a game doesn't mean we won't buy it every year? You are SERIOUSLY mistaken. We look forward to the bells and whistles added each year. We look forward to getting that default roster... and then we look forward to making it better.

As for why we want to play the games... Next Gen to us means flashy graphics with very little substance (up to now). We have the FREEDOM to edit the game, to update things as we see fit, to share files online, to run online franchises with friends. We see the console guys complaining that they can't make simple little changes or edit things they way they want to see them. We have built communities with the sole purpose of making the experience better. The Next Gen crowd, the console crowd to us is what you see on the ESPN show, guys running around with Vick and bombing.

EA's object is to earn money and satisfy its shareholders, period. PC games such as WoW (and I'm not an RPG'er by any stretch) generate huge amounts of cash MONTHLY. Other models (such as games in Asia) have shown that microtransactions can create a steady revenue stream. The future of gaming (unfortunately) is subscription or micro-transaction based, and you can see a lot of companies shifting towards that paradigm.

Reply if you'd like, but this is, and has been our chance to voice our opinion to Mr. Moore. As you have seen in nearly every blog he has put out, we have taken the opportunity. We're not hear to ask where the hand towels are (like my friend DeeJay at MM says every year). We are here to voice our displeasure at a decision made in the EA business model that directly impacts us.  I would like to thank him, as well, for addressing the issue and for the EA producers in general who seem to be opening up more to the community. Time will tell.

SO LONG EASPORTS said:

July 1, 2008 9:49 PM

I HAVE BEEN PC GAMER OF EASPORTS FOR YEARS.  ITS WERE I CAN PLAY WITHOUT THE KIDS BUGGING ME.  THEY HAVE THE CONSOLE I HAVE MY PC.  

THANKS FOR NOTHING PETE MOORE!  I WAS LOOKING FORWARD TO MADDEN 09

I HOPE THEY FIRE YOU SOON.

PC guys don't get it....... said:

July 2, 2008 1:39 AM

You PC guys make me laugh. EA is a business, they need to make money. Now explain to me why they should spend millions of dollars catering to a small, niche market they will sell very few copies to compared to the consoles? That's if they get bought at all...re: Piracy.

It's time to join the 21st century guys, PC's aren't for games anymore. But then you are all still smarting from buying BETA instead of VHS back in the day and need to get your anger out on something.......

Former EA Supporter said:

July 2, 2008 7:01 AM

Timothy Daley said,

Of course you like playing your Madden on the PC but you are a minority and that is why PC sports gaming is dead.

If I'm a minority than I have no problem with that. Peter and EA must feel that PC sports still has some viability otherwise he wouldn't have made his comments about re-assessing and re-defining thier options about their pc titles. If they decide that it is not to be than I can live with that.

You should be thankful that EA has supported the PC for as long as they have.  I think Peter Moore is far more qualified to assess the state of the industry then us mere gamers.  No one is asking you to like the decision but the decision makes alot of sense to those who aren't so close to the situation at hand.

I was thankful, I bought from them each year. I never questioned Peter's qualifiactions, I was just looking for a better explanantion than the first one he gave when they first annouced the cancellations. While I wasn't happy about it, I understood the decision and Peter has made an excellent effort in explaining his reasoning in his recent posts.

Anyway, alot of your reasoning for liking the PC as a format is rapidly being assimilated by consoles.  You have to bear in mind that online and consoles is just in its infancy and there are many milestones that are yet to be met.

Great! I hope the the consoles are fully taken advantage of you see some really excellent upcoming titles.

Sports just isn't it.  If you are a true hard core gamer then you should already own a next gen console.  Otherwise your just a stubborn old dinosaur that refuses to acknowledge the times.

I am not a hard core gamer nor have I claimed to be one. I am a casual gamer with a PC who enjoys playing games often but not to the extent that I need a console. So if I am a stubborn dinosaur than so be it.

I have respect for consoles and console gamers. Enjoy your games.

Big Joke said:

July 2, 2008 9:19 AM

No Pc gaming is not dead. It is just starting.

www.ibuypower.com

www.cyberpowerpc.com

www.phlypc.com

Get a job and get into the game. The funny part is i buy the same horrible madden pc game for the last 5 years so Im like oh man no way they are gonna dog us this year we have to get next gen graphics. Oh wait we are gonna cancel pc games becuz we dont spend alot of time making them and no one buys them. No Wonder???

Consoles suck go play with your little brothers and sisters.

I guess pc gaming is dead thats what gta iv is coming out in august for pc just a rumor though haha haha.

Timothy Daley said:

July 2, 2008 10:00 AM

Former EA Supporter said:

I have respect for consoles and console gamers. Enjoy your games.

This was never a respect issue.  Like Ive said before i am a high end PC user and console user.  My contention is that stubborn old PC gamers are the equivalent to the guy who wont buy CD's b/c he loves his cassette tape collection.

The landscape of gaming has changed dramatically over the past 3 years and the PC has been affected tremendously.  Consoles are finally on par with PC's and they don't cost as much as a PC.  My two video cards in my PC cost more than my PS3 but I would still rather play COD4 on my PS3.

PC games are riddled with problems and compatibility issues.  Console games don't suffer from these do to the fact that everyone has the same hardware.

PC gaming has become less and less viable due to this.  There are just too many different processors, moboards, soundcards, vid card etc to make it a smart business choice.

Having played BF2 for a number of years I can tell you how the community whined about all the issues with that game.  Even to this day there are still some peeps who can't get that game to run right.

Now dice has made Battlefield: Bad Company for the consoles and they have a monumental hit that doesn't have all the problems the PC games suffer from.

PC gaming just isn't a smart choice anymore just like cassettes and 8 track tapes, and beta aren't smart choices anymore.

Timothy Daley said:

July 2, 2008 10:04 AM

Big Joke said:

July 2, 2008 9:19 AM

No Pc gaming is not dead. It is just starting.

www.ibuypower.com

www.cyberpowerpc.com

www.phlypc.com

Get a job and get into the game. The funny part is i buy the same horrible madden pc game for the last 5 years so Im like oh man no way they are gonna dog us this year we have to get next gen graphics. Oh wait we are gonna cancel pc games becuz we dont spend alot of time making them and no one buys them. No Wonder???

Consoles suck go play with your little brothers and sisters.

I guess pc gaming is dead thats what gta iv is coming out in august for pc just a rumor though haha haha.

PC gaming is dead.  The only games that people are playing on the PC are games that are 4 years old ( WOW).  There are no monumental PC games anymore.  Basically MMO's and RTS litter the PC gaming landscape.  You played 1 RTS you played them all and as far as WOW goes (liquid crack).  Wow is destroying the PC gaming industry since those who play it will likely never play another game again.

Timothy Daley said:

July 2, 2008 10:18 AM

A8N32-SLI DELUXE

2 EACH ( PNY GEFORCE 8800 GTS  320MB)

XFI FATAL1TY SOUND CARD

4GB PC 3500 CORSAIR MEMORY

AMD 64 FX 60 CPU  (DUAL CORE)

Now that I established my credentials, now I will tell you PC gaming is DEAD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

PC GAMING IS FOR OLD FOSSILS, who are either too stubborn or too dense to understand the gaming landscape.  The PC is for MMO players who have been playing the same game for the past 4 years..............(World of Warcraft).

Any decent game that even comes out for the PC is just a mere port from the consoles. ( Gotta Love the irony there).  If it weren't for Microsoft and Xbox you PC owners wouldn't see games like Bioshock and possibley GTA 4.

The mere fact that Microsoft makes a game console should be clue enough that PC gaming isn't viable anymore.  If you dinosaurs didn't get that memo perhaps the fact that microsofts revamping of there game packaging (Games for Windows), to make them look more like console games, should clue you in that console gaming is where its at.

You stubborn PC gamers talk all this trash but my guess is that you will break down an buy a next gen console.  Its OK though.  I know it makes you mad that you spent all that money on a UBER rig to play a PS2 comparable Madden on your PC.   What a waste of money.  Money that could have been spent on a 360 or PS3.

Timothy Delay is a douche said:

July 2, 2008 12:06 PM

Yea and if it wasent for pc you guys wouldent see games like crysis and starcraft 2 oh wait you wont anyway ahahah

But, anyways on phlypc.com i can buy a rig for $898 with a athlong x2 4600,+ 4 gigs ddr2 800, 9600gt 512mb,250gb hdd, So What is that I spend $300 more than the best ps3 out, But i have a computer for the extra $300? Gee yea i guess that sucks big time, And you can use the 360 controller on all games now pc will be the new console you douche.

Timothy Daley said:

July 2, 2008 1:09 PM

Crysis was an OK game but hardly a game that needs a PC.  Crysis easily could have been done on the PS3 and Xbox and if it had, it would have seen better sales.  As far as starcraft, who cares?  Its an RTS and belongs on a PC.  

You really should pay attention.  PC gaming is dead my friend.  You can thank Blizzard and there juggernaut World of Warcraft for single handedly destroying the PC gaming landscape.  With millions of subscribers, WOW is a modern day pied piper enslaving the wouldbe PC gamer to life of servitude and finanacial loss.

Face facts, Wow is an addiction and those who play are addicted.  They don't buy other games and they certainly don't have the time to play other games.  Therefore, my statement that WOW has damaged the PC gaming landscape.  The PC is lucky if they have 5 quality titles a year.  Consoles are where it is at and even the PC devs are making the switch.  Battlefield is the most popular FPS of all time since counterstrike and even they saw the writing on the wall.  The president of Valve (half life) hates consoles but knew enough to release HL2 for the consoles.

Dude, open you eyes.  Just walk in to your local gamestop or best buy and you will see the dwindling inventory of PC games.  What used to take up half the store now is relagated to a few racks in the center of the store.

PC games are a waste of money.  You can't trade them in and you spend the majority of your time patching the hell out of them and crying on message boards about how the game sucks and the company who made it sucks.

Oh btw using an xbox controller doesnt make your pc game better.  Its just tricking you into thinking your PC is as good as a console.  Todays games are far better on the consoles b/c the PC will never design the game to utilize all that hardware.

You can still run these games using a Pentium 3.............LOL

But i forgive your childish remarks.  You are young and inexperienced.  You think with your heart and not your head.  The writing is on the wall, you just need to open your eyes.

Til then enjoy those magical PC titles like ( endless sims expansions, 800 variations of the same RTS game, and 4 year old MMO's.    ROTFLMAO

Timothy Daley said:

July 2, 2008 1:11 PM

OH i left something out.    The 2 biggest PC game titles of 2008 were Mass Effect and Bioshock..........................uh um   Xbox 360 titles.

I rest my case.

Former EA Supporter said:

July 2, 2008 1:54 PM

Timothy,

Understandable and very valid points. I'm fully aware of the changing landscape of gaming and its effect on PC's. I've had my share of issues as well.

Is pc gaming dead? Truthfully, right now I have to say no, I don't think it is. I still see games coming out on PC. These companys that are producing them must still see some viablity in releasing them, ported or not. Will this change? Time and technology will tell.

I agree about WOW. I saw a story about a guy who got so into it that he did nothing but play it 24/7. He played so much he fell in love with his avatar. He was found dead after he shot himself. There was a show on tv about it. Pretty scary stuff.

You said:

PC gaming just isn't a smart choice anymore just like cassettes and 8 track tapes, and beta aren't smart choices anymore.

Right or wrong, dumb or smart, good or bad, it's still a choice made by some. I respect that and also those who use consoles.  Regardless of what they're played on we should all be able to enjoy our games.

Michael Moore said:

July 2, 2008 8:50 PM

It's me Michael Moore, Peter Moore's more cool half brother and im here to say Madden 2008 yes MADDEN 2008 will be released as of today July 4, 2012

Vikram said:

July 3, 2008 1:51 AM

Piracy exists yes but in just as succint terms as this blog Peter, when EA Sports stops releasing essentially the same games year in year out (The last EA sports game which made a genuine leap in terms of graphics and gameplay for me was Fight Night 3) then maybe you might sell more games on the PC? As a multi platform gamer for over 10 years now I find PC gamers are much more discerning at game buying. I find this post quite odd though considering EA's biggest success since 2000 has been The Sims, its various expansions and the sequel and its expansions on the PC. And EA has Spore comign out soon which potentially could surpass The Sims.

To quote from another website: "PC Gamers in "not stupid enough to buy the same game every year" shock." :p

Señor Citizen said:

July 3, 2008 6:53 AM

Peter, if you had spent a little more time on the PC versions over the last several years, they may have been more successful from a business perspective.

Tight online integration and features for example -- which could also lead to better piracy containment, give gamers a good reason to take their games online -- there's alot of potential here. Take advantage of the hardware available on the PC, what was up with all the PS2/XBox engine port efforts? I know I personally was holding off (silly me) on buying any futher EA Sports games until the engines were updated for the PC versions.

The PC isn't going anywhere in terms of being a viable and relevant gaming platform overall. There's a hands-on, customizable, etc. appeal that just doesn't exist with consoles, which are relatively shrink-wrapped, proprietary, non-upgradeable (i.e. boring) hardware devices. In addition, the PC delivers can deliver an immersive (superior graphics, etc) and customizable (numerous control options, etc) gaming experience absolutely unparalleled by consoles.

I do own consoles as well (PS3 and Wii), however, when I'm ready to fully enjoy my gaming experience, I always turn to the PC, multi-platform games for example are always purchased for the PC.

The concession has to be made that for "party" style games, and yes, sports games in which immersion is not a primary gameplay factor, but rather social gaming together at a local location is, the console is the best choice for most people. At least until PCs as media center systems becomes more prevalent than there are today.

Conclusion? I'm disappointed but I do understand the core issues. However, I do think sports games on the PC can still be viable, especially if you can take advantage of the potential and strengths of the platform. Look into it will ya, and get back to us PC gamers....soon.

ANDREI said:

July 3, 2008 9:05 AM

cheluta andrei alexandru

ANDREI said:

July 3, 2008 9:06 AM

cheluta andrei alexandru

ANDREI said:

July 3, 2008 9:06 AM

cheluta andrei alexandru

ANDREI said:

July 3, 2008 9:06 AM

cheluta andrei alexandru

B said:

July 3, 2008 9:07 AM

Mr. Moore,

I have a question regarding the release date of NFL Head Coach.  Will it be released on August 12th with Madden or at a different time?  EB Games is showing the release date to be September 3rd.  If I get the Madden Collector's Edition, do I get Head Coach at the same time?  EB Games has a long history of lying to their customers about release dates so I don't shop there or believe anything that they have to say.

Larry said:

July 3, 2008 9:10 AM

Dear Peter,

Bite me. Gas is 4 dollars a gallon and soon to be 5. Groceries are out the roof and our sorry assed polititions ( both parties ) are screwing us right and left.

I can hardly afford to buy the PC version as it is. Who do you intend to sell the TW09 game to - the richest people in the world. They are the only ones who can shell out 4 or 5 hundred dollars for xbox. You really might want to rethink the NO PC version in a recession...

EA Fan said:

July 3, 2008 9:25 AM

Right on, Peter. The traditional PC market is dying, and it's just a great opportunity to push the reset button as you say. I hope you guys will come up with an even better PC game... Cheers!

joe pineapples said:

July 3, 2008 10:40 AM

When was a decent boxing game last produced for the pc - the only one i can remember was 4D sports boxing, which was back in 1991!!!.  If EA cannot see that bringing the fight night series (yes, even a straight 360 port)) would be worthwhile, well it just beggers belief..  This is not a game that only suits consoles - we also have 360 gamepads and large HDTV's.  PC owning boxing fan's are waiting.

no longer a fam said:

July 3, 2008 10:49 AM

You know I have to say to ceo's and game devs that say pc is dying is nothing more than garbage. the things songy and microsoft have lost more money investing into concoles...........how much did sony lose much did microsoft lose hahahaha I hate game devs like you. You turn your backs on fans. picary has always been a problem on pc and pc this does better than concoles eough said. By the way there is picary on concoles too.

here is a link that prove pc gaming is better than concoles

www.gamesindustry.biz/.../industry-revenue-57-billion-in-2009-says-dfc

concole gaming is nothing more than watered dwon garbage. I guess that is why sony and micro soft aways have to look to pc to get the best games and game devs.

EA Games Suck on Both PC and Console said:

July 3, 2008 10:52 AM

Really, alot of the blame should be placed on Microsoft's pathetic Games for Windows marketing and support campaign.

The only reset button EA knows is the "Lock out the competition with exclusives" button. Anyone tried the NASCAR crap they've put out for the past 4 years?

Ugh, Timothy Daley is exactly the reason why I choose to play TeamFortress 2 on my PC as opposed on my xbox.

David Mac said:

July 3, 2008 12:31 PM

Peter - Get your company to put more cash into the EA Sports Rugby series - they've come a long way, but could still use some improvements.

David Mac

ben said:

July 3, 2008 12:36 PM

i hope 2k takes over the pc market

Joe said:

July 3, 2008 1:02 PM

Peter-  I recently did search and found out that you guys were suspending the NCAA MVP Baseball series of games.  I was disappointed.  I hope you will reconsider and bring it back '09.  I am one person who really loves the college atomsphere in reality and in games over the professional version.   Thanks for producing great entertainment.

Scurvy Dog said:

July 3, 2008 2:31 PM

Say anything you want about piracy, but one thing it does as a benefit to users is keeping the ever growing game prices in check. Without piracy the gaming industry could set the pricetag anywhere they want to.

In some european countries game costs ~$100 which i think is not a good development of the industry. You actually have to take CREDIT to be able to buy a game. not food, not necessities, not household goods but BLOODY GAMES.

no longer a fan said:

July 3, 2008 2:44 PM

take a good look at your loved concole gaming

www.videogamesblogger.com/.../microsoft-lost-126-billion-launching-the-xbox-360.htm

www.hunterstrat.com/.../microsoft-takes-1-billion-charge-over-xbox-360-defect-fix

looks like xbox 360 not doing too hot

kotaku.com/.../sony-lost-over-3-billion-to-ps3-cost-pricing-imbalance

funny part is pc still does better LOL, after this statment I am never going to buy yours games  agin. Good to know pc fans are treated like dirt....E# is garbage too!!!

James said:

July 3, 2008 2:47 PM

I have to agree, Piracy is an issue, But so is remaking the same game every year the only difference being new name rosters and a few other little bits thrown in.

Is it any wonder that sports games are in decline on the PC when you do not update the game in any significant way. Besides that, EA have a reputation that makes most PC gamers avoid their products. In the end I would have to place more blame on EA for putting out substandard games than on piracy for the decline in sales.

Pencil said:

July 3, 2008 6:14 PM

真正有用心在做的遊戲不會倒

PIC said:

July 3, 2008 6:41 PM

放弃PC平台?..你不做PC平台别人会会..EA  又不是世界上唯一能做游戏的公司.

孢子的创意是很好的..我想说我喜欢..

Miles Deighton said:

July 3, 2008 9:41 PM

Mr. Peter Moore,

I have never denied piracy is an issue, nor have many PC gamers. You are defeating a straw man as the majority of us realize how business works.

It is obvious however that you are quickly using this to undermine people who have been carefully watching the quality of PC games and the markets that power PC gaming become more and more unsuitable for the masses, beginning  - of course - with the developers.

The company you work for now has been releasing terrible ports of not just sports titles, but most games, from movie games, to long running franchies. PC versions have been missing features since the last console generation. Not only EA, but many companies did this. Why? I don't know. But it wasn't unnoticed by the general public. Many people I know bluntly said to me, "miles, I don't play PC games because they always suck comapred to the console versions!". I couldn't disagree with him in 2002 when I played Need For Speed: Hot Pursuit 2 on the PC which failed all of my expectations and promises the game made me, which EA had agreed to make PS2 exclusive. And it still very often happens. Games with clunky controls are released and often have better content on the consoles for no technically sound reason at all.

steve said:

July 3, 2008 9:52 PM

ati, nvidia   more and more new graphic cards

amd,  intel  no sell console

Microsoft: windows vista games foe windows dx10?

The question of conflict of previous job

mr. moore

Jessie said:

July 3, 2008 10:28 PM

Dear mr. Moore,

Thank you very much. I am very happy to see that you finally decided to scrap EA sports series comming out every year. Of course not because of piracy but because they are utterly crap anyway and noone wants to buy it.

FIFA soccer is one example of crap, controls are not optimised for PC-users but a direct port from XBOX/PS. Not userfriendly, sp no I wont be missing your games and if you do come back to the PC then make it for the PC and not just port from the consoles.

Best of luck

Chris said:

July 3, 2008 11:32 PM

So basically it boils down to "we're too lazy to port our PC games over to the next-gen engine", "you pc gamers are thieves", and "how dare you expect unique games and not a roster update every year"?  The piracy argument is BS, look at Steam you can see how easy it is to lock down a game.

Honestly, the reason sports games (PC and otherwise) are on the decline is the lack of competition in many sports.  Exclusive licenses should be banned, because right now EA (and 2k in their exclusives) have no reason to innovate when they are the only game in town...

Petri said:

July 4, 2008 12:14 AM

Maybe EA can't make good business like Valve and Blizzard. EA should go to other business areas. You can always blame something else if real problem is your own incompetence.

S.H said:

July 4, 2008 5:51 AM

TELL ME THE FACT

no longer a fan said:

July 4, 2008 6:12 AM

Oh by the way I forgot to say this but another game dev and comapny  will just take your place like the mmos or should I say mmsport games like this for exmaple

buttonmashing.com/.../mmorpg-sports

there is a baseaball one too. They should get popular enough to under mind the concole market games ;) so by by by

Katz said:

July 4, 2008 7:00 AM

Timothy Daley said it best.

PC gaming is slowly dying. And it will stay half-dead for a very long time. Maybe even forever. Only MMORPGs and FPSs keep it alive and a lot of FPSs are moving to the console front. We all heard Crytek complain how fed-up they are with PC games not selling and that they will never again make a PC-exclusive title.

That's the game company's point of view on why PC gaming is not worth it. The gamer's point of view is that it is too *** expensive having to replace your rig every two years (since new faster memory and processor slots are incompatible with the old motherboard). I've been a PC pirate a long time and choosing to move to PS3 gave me a new perspective. I was fed-up with having to upgrade just to play at minimum graphic specs and then there's always the next one that doesn't run on the 12 month old hardware.

With consoles the same hardware configuration lets programmers learn it better and make better use of it. To make as much use of a certain PC's hardware as you use of a console you'd have to make it work on exactly one specific configuration.

James said:

July 4, 2008 7:23 AM

I love the idea that some console people have that you 'constantly' need to upgrade your pc or you cant play the latest games. sure, if you do upgrade often you get the best graphics possible all the time, but what do people think is happening to their consoles? the same nasty blurry aliased images remain the same, while the pc gets better and better. And if you dont wish to upgrade your pc much you can simply buy one around the same time as the new gen of consoles come out and it will last you till the new consoles come out again. (albeit with the same graphics, excepting crysis style games which need a high end pc)

theres also the cost debate, really quite funny also. you add the cost of a tv which can run this 1080p you always talk about and you will be double the price of a pc, a pc which can take your console to school :)

and the guy with two 8800 320s. they are bad cards mate. two of them is still slow. but i have a feeling you dont have a pc at all given your ranting. oh and that cpu is junk too.

regarding this debate however i must say that sport games with your friends would be better on a console where you can sit around. thats the only time i see a benefit in owning a 'toy pc'

the pc already beats the consoles in graphics capability, imagine what its going to be like next year. and 5.1 sound? i have 7.1 on my pc

Well done pirates said:

July 4, 2008 7:31 AM

Well done pirates, screwed over the people who would pay for the games again. Can't say i'm really surpised

no longer a fan said:

July 4, 2008 7:34 AM

Go to youtube look up pc games vs concole games

here is a link

www.youtube.com/results

Take a game like crysis now lets say a game dev was to max out the phisic and graphics for race car game for  plus made it on line like need for speed..with let say chop shops, cust cars......

the pc will own all the concoles games hands down!!!!  You need to find some real game devs

just for the people that say pc dying

take a look at the facts

www.gamesindustry.biz/.../industry-revenue-57-billion-in-2009-says-dfc

can't see any concole fanboys giving up facts!!!!

The truth is mr moore you need to fire your game devs because they porduce medicore games sure it's fun but they are not doing their best. If you want to be with the best you need to be one of the best!!!

FuKuy said:

July 4, 2008 8:21 AM

PC gamers are more demanding than console gamers. We are GOOD games. Games adapted to our concerns, to our platform and its possibilities.

EA Sports should adress some aspects of their PC games:

- Properly suppor for 4:3, 16:9 and 16:10 monitors... even for Dual monitors.

- Activate/Deactivate Fitlers (AA/AF) in-game options.

- Graphics nextgen (PC has more powerful than any console) and well optimized (NOT LIMIT FPS).

- MODs support.

- QUALITY ONLINE (dedicated servers)

- Frequent updates.

- Gamepad support (and not only 360 gamepad, ALL gamepads on PC).

etc, etc.

Just see what Blizzard or VALVe are doing on PC. They sell well because they care about PC games and gamers.

Jason said:

July 4, 2008 8:31 AM

I can understand why EA isn't releasing a pc version of madden.  The piracy is an issue, and the music industry had been trying to prevent mp3s for years before they finally embraced it, but they still estimate their loses in nine and ten figure numbers.  My issue is that if this were purely a sales thing (losing money to piracy and a slow PC gaming market) then okay, that's fine, but then why release "Head Coach 09" on the two least popular platforms in the country?

Last I read, PS3 and Xbox 360, though I don't have the exact numbers, have undersold compared to the Wii by more than twice as many consoles, combined.  It seems to me that the Wii is a perfect solution for selling sports games to the masses, and I love the new "All Play" idea for the controls (as long as the rest of the game is still intact for those who are long time hard core players), but you're missing an opportunity to sell the "special anniversary edition" to the majority of console owners, and only giving this chance to those who have PS3s and XBox 360s.  

It's bad enough to exclude PC gamers, though if the market is drying up (and only you would know so I believe you when you say it is) then your reasoning makes perfect sense (put your resources where they're most valued).  But to then cut your sales possibilities to less than a quarter of the country by releasing Head Coach 09 on the least popular platforms doesn't really justify the reasoning.  It seems you'd want to include the most popular console (since piracy isn't a Wii issue) to at least see how popular this game will be with the masses by selling it exclusively with Madden 09, as was initially the plan for the PS3 and XBox 360.  

There are "hardcore" gamers who only have a PC and a Wii, apparently most of the gaming community in the United States only have a PC and a Wii.  I admit to being one of those.  It's not justifiable to buy a $1,200 computer (which is a necessity for most), then a $600 dollar system just for games.  My wife and I decided on the Wii because our whole family can play it, (my 5 year old included) and enjoy spending time together, but for some reason game makers seem to think there's not a market for serious gamers on the Wii.  Strange since most gamers, serious or not, have bought a Wii, or are looking for one.  If you checked pricing for sports games on the Wii, there is demand.  

I'm an avid sports gamer, I've bought Madden almost every year, and NCAA football almost every year.  When I bought a Wii, I didn't buy Madden 08 because it was about 4 months too late and didn't really offer anything new.  I looked for some sports titles not regularly available on PC (college football and basketball) and I found that the most recent copy of a college basketball game you could get for the Wii came on the Game Cube, NCAA College Basketball 2K3 by Sega.  Suprisingly (since supposedly there isn't a market for sports games with “casual” Wii gamers) a brand new copy on Amazon.com (as I'm writing this) is still $400.00.  Yes, I said $400.00.....FOUR HUNDRED DOLLARS, for a game that's five years old and completely out of date!  The good news is that you can get a used copy of the same for $90, or if you want instructions $100.  So, excuse me when I don't believe the "experts" who say there's no market for serious gamers on the Wii.  When I can find a game being resold for twice its original value used, and ten times its original value new, I believe that's a pretty good sign that the experts are just guessing and don't know what they're talking about.  

By not selling Madden on the PC you've alienated the largest gaming market (though perhaps not for sports games) and by not releasing Head Coach on the Wii (even if only for a limited release with Madden 09), you've cut your sales opportunity by eliminating the largest console market.  That just doesn't make any business sense.  In Head Coach 09, you might have a gem, but no one will know it.  

Giblets said:

July 4, 2008 9:00 AM

Peter,

I won't deny you on the Piracy, but, look at Sins of a Solar Empire.  A game that shipped without copy protection and it still sold over 1million copies.  So, what does that tell you?  People will pay for games if the games are good.  Unfortunately, your EA Sports on the PC have been so dire and awful that people are not willing to pay for a game which is a copy/paste job without and modifications to the PC format.  You should go and take a look at Bioware/Demiurge Studios and the PC version of Mass Effect.  You could learn a lesson or a hundred from them.

As to your quote about graphics and sound.  I'm sorry, but I've been playing in Above HD resolutions with 7.1 surround sound for over 5 years.  PC's are, and always will be, at the forefront of graphic technology.  No console can keep up with the PC graphics wise because they are stuck at their current generation whilst the PC keeps on advancing.

I think you need to go and read what the likes of Gabe Newell of Valve and Mike Morhaime of Blizzard have to say about PC gaming.  Again, maybe you could learn a lesson from them.

The way forward, for PC gaming, is online.  No one doubts this.  This is the biggest strength of the PC.  No console can, or will, come close to online gaming like the PC.  If you moved, say, Madden to an online state with tournaments, you would get a hell of a lot more people buying your software.  Maybe you should look into your own game distribution site for inspiration. it's similar to steam, it's there, use it.  

Stuart White said:

July 4, 2008 9:06 AM

No Fifa on the PC? It doesn't really bother me too much. Each year since PES came to the PC i've played both Demos and chosen the one i preferred most - Konami's product came out on top each time.

I suppose this is reflected in the falling scores awarded to FIFA (as i've seen in PC Gamer UK anyhow). It is a bit of a shame that the only place this will be recognised is in Konami's growing coffers whilst EA make excuses like the above.

Paul Moloney said:

July 4, 2008 9:08 AM

Disclaimer: I don't play sports games so I'm not Peter's market.

Of course, piracy is an issue. But it's an issue on consoles too. A young nephew of mine has a chipped console and the only original games he has are the ones I bought for him! (Luckily, I've shown him the error of his ways and have lured him into original PC titles.)

I'm sure Peter doesn't want to acknowledge this, but the fact is that judging by Metacritic scores, EA sports titles have been declining in quality for years. And on top of that, because the PC versions are simply bad ports, they score far less than the equivalent console versions. And on top of _that_, there's a limited market for people who will buy virtually the same game every year. I mean, that might have _something_ to do with it?

Stuart White said:

July 4, 2008 9:24 AM

Correction "no Fifa on the PC *wouldn't* bother me too much". Of course, it is still being published there atm :)

Another former EA fan said:

July 4, 2008 9:32 AM

You're saying Piracy is a big issue for the PC version of games? For real? Last time I checked, you could download CONSOLE games off of the internet, burn them onto a CD, and like magic, pop it into your console system, and look - you've just got yourself a free game! Piracy aside, there are still millions of PC gamers that would stand in line for the release of Madden 09! Also, let's not forget that the PC is STILL the top money-making platform.

Ah yes, let's not forget about another reason, that people won't buy Madden 09 because their PC isn't high-end enough to run it. That's a joke. The Maddens from the previous years, (06', 07', 08') have had little no no graphical improvement, so why is this one so special, is it SO graphically enhanced, that it's going to be like Crysis? I highly doubt it. So, your logic in excluding the PC, the highest-income producing platform, from the release of Madden 09.

Regards, Seth.

Peregrine said:

July 4, 2008 10:19 AM

I can agree on piracy having some effect on game sales(though oftentimes its overblown over how much of an effect it has), and I do disagree with most people that think there shouldnt be ANY form of anti-piracy with games.  I think companies like Valve have it figured out.  Of course, with a game like Madden it should be easier, because it does have an online component people should(key word) want to play.

I also wholeheartedly agree that it should be a financial decision.  If it doesnt make money, why make it?

With all that said, I think EA is full of bull.  First, enough of the "lean in" vs "lean back".  Its not about that, its about how much it sells, you said so yourself.  Are NHL and FIFA games less lean in?  How come they are still selling well enough?

"The PC as a platform for authentic, fully-licensed, simulation sports games has declined radically in the past three years as the next generation consoles, with their high definition graphics and 5.1 sound capabilities have attracted millions of consumers"  Because PCs dont have high definition graphics, or 5.1 sound capabilities...Oy.  Really, the benefit to consoles is the ability to get in front of a TV and play with friends.  However, even this has been taken away by EA on even console versions of Madden.  Which brings me to the most important point of all(not that you will see this...):

The #1 reason for the fall of Madden as being viable on the PC is EA.  Its that simple.  Try and put the blame elsewhere, but as someone who USED to buy Madden every single year, and has only bought one out of the last 3-4 years, I should know.  Instead of innovating, instead of putting forth new features, for years the PC version of Madden has systematically been nerfed compared to its console counterparts.  The PC version is a mere shadow of the console versions.  Why in the world would I buy the PC version if I can get a far superior version?  Of course sales are going to drop for the PC.  Years ago I saw the end of Madden coming for the PC, because of this.  I knew the excuse would be "well, not enough sales!".  If Madden had bothered to port over the upgraded console versions of the game for the past several years, sales would have been much improved.  But they didnt, and they arent.

Regardless of all of this, I still think Madden for the PC sold enough to make money.  If you want to convince your critics otherwise, I highly suggest just releasing the total sales figure for Madden 2007 for the PC.  But you wont, because it most likely did sell enough units to turn a profit.  The costs of developing a bad Madden port(which is what the PC version was), over the period of 1 year only, is drastically lower than developing a full fledged game.  So if you sell 250k copies, at $40 a piece, thats 10 mill, what should be easily enough to turn a profit on a game developed under those circumstances.  Likely, instead EA wanted to develop other versions on other platforms, and its not that the PC version didnt produce a profit, but that the other versions produced MORE of a profit, and thus a better return.

Of course getting a straight answer out of EA, as notorious as they are, is probably never going to happen.  But then again, what do you really expect out of EA?

Ali said:

July 4, 2008 10:25 AM

I don't play typical sport games but do play games like NFS. From what I've learned of EA they are TOO business minded. If a game isn't up to standards they'll bang it out on target anyway and charge full price. With their yearly games they reuse engines and don't even fix bugs. When they do try a new engine (for example need for speed pro street) it is often worse, suffering from frame rate issues and crashing bugs. EA also seem to think investment in a new engine is an excuse to reduce content and if a difficult port is required then performance should suffer rather than trying harder.

PC gamers expect better than console graphics as PCs are more powerful. They expect new content on a grander scale then something they could mod/hack in themselves. Console gamers on the other hand can't do this so wish to buy the new game. Consoles also appeal to the impulse buyers, which EA seem to love taking advantage of.

Regarding illegal games, the 360 is just as open to hacking as the PC currently but the user base isn't as skilled at applying this. I have a PS3 for games such as MGS and FF but mostly it's for watching blurays and collecting dust. I preffer the PC.

PCs are good because they allow users of all budgets to enjoy the same game to the fullest of their investment. Online PC gaming is infact much more popular than console gaming and I expect this to be the case for a good while yet. If EA wish to appeal to the PC market they can't use their old bag of marketing tricks on users. They must provide new content equivalent to the cost they are asking for (asking users to subsidise illegal downloads is not ethical, sorry!). They must fix bugs that users have taken the effort to inform them of. They must provide games that are going to refelect the users investment in hardare, if the graphics are poor then the people with good PCs and probiably a lot of money (that's good for you rightt EA?) aren't going to want the game. Admitting when you've done a poor job is also good because it allows people trust you. This was done for Pro Evo 08 where they've said, sorry, it was poor this year, we're doing it from the ground up now.

No Problem Baby said:

July 4, 2008 10:46 AM

its no problem for pc gamers,we wont current gen fifa for pc!!!

i want pes 2009 for pc,better than fifa!!in the History

and Pc gaming never dead,but seem you dead

Vibropod said:

July 4, 2008 11:37 AM

While some of these comments are truly excellent, some are also pretty amusing and not rooted in reality.

There are more PC gamers than all of the consoles combined. It depends on your definition of a game - i.e. if you include games like Tetris and downloadable Flash games or just hardcore games like Crysis. The potential market for an accessible PC game is staggering - take World of Warcraft with over 10 million subscribers. That's nearly how many Xbox 360s were sold in the U.S.

PC gaming is not dead or dying. The current generation of consoles have approached PCs in power (PS3 may exceed many, we'll have to see what the Cell can really do in the years to come). This means many folks are switching to consoles instead of upgrading PCs because they feel they can have the latest and greatest for less. Therefore PC gaming is in a temporary slump. What do you think will happen in 2-3 years when mid-range PC tech can blow the doors off the consoles? They'll migrate back. The next gen is 7-10 years away folks, in 5 years my PC will make the consoles look like kids toys.

Many pundits also proclaim PC gaming dying because they are looking at retail sales charts which do not include online sales. Add in Steam sales, MMO subscriptions, and sites like Gametap and Direct2Drive and you will see the PC market is larger than the consoles.

EA Sports games blew chunks on PC. EA never put the money into making quality releases. Not making a profit was a self-fulfilling prophecy. I don't think anyone can say one way or the other with any conviction if the platform is profitable for sports or not. I do agree that sports feel like a group activity however, and despite having a top of the line PC, I only buy sports games for my PS3.

Piracy is badly hurting EVERY media that currently exists - music, movies, gaming. I used to work in a call center where 50+ people didn't buy a *** thing. They all had modded consoles, CD binders full of games and movies, etc. They bought DVD 100 packs. I even had one guy actually thank me for being the guy who buys everything so that the companies can keep producing stuff for him to steal. Are those all lost sales as clueless organizations like RIAA claim? No. The 5 billion dollars or whatever will not magically appear in their pockets. They would buy a few games, sure, but realistically maybe 10-20% of what is stolen would be purchased if there was no way to pirate. Significant, yes, but not armageddon as some claim.

Companies such as EA are shooting themselves in the foot. I did not buy Bioshock, nor will I buy Mass Effect or Spore, due to your draconian copy protection. I don't mind online activation, but limiting the number of installs? Are you KIDDING me? I can only think of one response to that: ,,|,,

True copy protection lies in hardware. Develop a high-capacity disc for the PC that will only run in special drives, and most importantly, do not manufacture hardware for the average user to write to the discs, nor sell the discs on the open market. Check out the Gamecube discs for an excellent example. Keep the drives affordable (game companies can subsidize the expense with royalties just like the consoles have) and the media low-cost.

Myros said:

July 4, 2008 11:43 AM

Not like we will be losing much, EA sports games has been going downhill for years. Personaly I stopped buying them because they were bad ports, with poor control and just re-hashes of the same game charged at full price. Im suprised anyone was buying them at all, but yeah that's all our fault ;p

I just hope that the franchise owners are now smart enough to see the need to allow other companies access to games in the PC market. It seems to me EA just refuses to adapt and makes a deliberate attempt to try and kill of the PC market in order to solidify any advantage they have, or at least create the perception of a dying market (The sky is falling!). Thankfully there are plenty of other people and other companies who know how to adapt instead of whine and give up.

Bye Bye.

EA sucks said:

July 4, 2008 11:55 AM

It's so funny what console gamers have to say about the PC games, when most of it is not true.

Peter, the reason your sports games fail on the PC market is because you can't sell us the same game each year with a full price tag on it when that "new game" could come in a simple patch.

I stopped supporting EA long ago, I get all my EA games from Piratebay.  Valve or Relic I will always support because they make quality, long lasting products.

Due to EAs lack of motivation or quality games, instead of competing in a heavy market, they just buy out the competition.  It's really sad.  When will people open their eyes and realize that EA is attempting to monopolize the industry.  

Electronic ASS corp. said:

July 4, 2008 4:47 PM

CHEERS! NO EA SPORTS THIS YEAR ! FOR PC!!! ***